South Africa: One year on, power-saving campaign moves to raise its profile and impact

2 March 2012

Engineering News - March 2, 2012

It has been a year since Deputy President Kgalema Motlanthe launched the 49M energy-saving campaign in Johannesburg and State-owned Eskom is optimistic that South Africans are starting to heed the call to save energy – and the power utility is aiming to ensure that the initiative makes a bigger impact.

As the campaign initiator and funder, Eskom is working in partnership with business and government to get the message to 49-million South Africans to help alleviate pressure on the electricity grid by saving energy on a daily basis.


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